Rodd & Gunn has a strong and loyal following in Australia and almost iconic status in New Zealand. In addition to local customers, there is an unusually high international customer base particularly in stores with high tourist traffic. There is a significant following amongst American, English and European tourists who ‘discover’ the brand while travelling and want to continue their Rodd & Gunn experience upon returning home. The rapid growth of the brand’s online business clearly attests to this.
The brand philosophy is to create clothes that draw the best from nature in its purest state. Hence the focus on using linens, cottons, wools and leathers that are soft, practical, superbly textured and durable. The result is clothing and accessories that are completely modern, yet firmly grounded in the brand’s core values.