Under the  energetic leadership of creative director Patrick Assaraf, PYA owns a  variety of leading fashion labels, which can be found at 1500 plus  specialty stores and nearly every major department store across North  America.

In 2004, the company officially shifted its strategy by acquiring  brands like Line, a popular women’s knitwear label specializing in  custom yarn blends, and Toscano, a men’s luxury collection distinguished  by its clean lines, elegant color palette and exceptional materials.   Assaraf also oversees all design and production for Earnest Sewn, the  Americana denim label he co-founded with Paper Denim & Cloth alum  Scott Morrison.  His newest brand, PYA Black Label, a line of luxury  basics from cashmere knits to Peruvian cotton stretch T-shirts, is  designed by Assaraf himself.

Over the course of this transition, PYA has remained committed to its  best selling imported brands, and continues to distribute them across  Canada. Though PYA’s brand portfolio is diverse, every label fits into a very  specific vision, offering consumers style, quality and unparalleled  value.

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