Under the energetic leadership of creative director Patrick Assaraf, PYA owns a variety of leading fashion labels, which can be found at 1500 plus specialty stores and nearly every major department store across North America.
In 2004, the company officially shifted its strategy by acquiring brands like Line, a popular women’s knitwear label specializing in custom yarn blends, and Toscano, a men’s luxury collection distinguished by its clean lines, elegant color palette and exceptional materials. Assaraf also oversees all design and production for Earnest Sewn, the Americana denim label he co-founded with Paper Denim & Cloth alum Scott Morrison. His newest brand, PYA Black Label, a line of luxury basics from cashmere knits to Peruvian cotton stretch T-shirts, is designed by Assaraf himself.
Over the course of this transition, PYA has remained committed to its best selling imported brands, and continues to distribute them across Canada. Though PYA’s brand portfolio is diverse, every label fits into a very specific vision, offering consumers style, quality and unparalleled value.