prAna is Sanskrit for breath, life and vitality of the spirit. This ancient word holds great meaning for us, and so we borrowed it for our name. It lifts our aspirations and helps guide our actions towards becoming an evermore socially mindful and environmentally sustainable organization.
We’ve focused on the details, and aren’t afraid to hang it out when it comes to bold colors and whimsical patterns. That’s why in our collections you’ll find apparel and accessories that are made using fewer toxins and chemicals. As a partner of bluesign, prAna is already guided by the textile industry’s top standards – avoiding, wherever possible, processes that can cause harm to people or the environment. Additionally, our clothes are created with organic cotton, natural fibers and recycled materials. And, prAna helped pioneer Fair Trade Certified apparel and became the first major company in North America to produce and market Fair-Trade Certified styles.