At DU/ER we strive to make life simpler by designing for the modern individual who wants to lead an active life without sacrificing style. Founded in 2013, DU/ER was created by two entrepreneurs who saw an opportunity to bridge the gap between fashion and performance clothing. By combining premium fabrics with technical fibers, DU/ER’s products offer comfort, breathability and maneuverability, so you can always look good and feel great.


Performance denim improves upon traditional denim by infusing premium denim with technical fibres for comfort, temperature control and more. No Sweat has the look and strength of a woven pant, the softness of casual knits and is naturally anti-microbial odor resistant. Limitless Stretch combines sustainable fibres to provide unparalleled stretch, fabric retention, softness and never fading color. Live Free offers a rain and spill repellant take on a strong, breathable, high stretch, lightweight fabric to keep you comfortable and cool.