The SS18 collection takes inspiration from the Bohemian and psychedelic movements of the 1960’s. Embracing the e ortless style and amboyance of the 1960’s ‘Peacocks’, a moniker given to men who pioneered a distinct and colourful dress sense, the collection sees traditional patterns given a contemporary twist for the modern man.
Re-visiting Ben Sherman’s heritage and love of music, the collection gives a nostalgic nod to the music and iconic festival posters of the 60’s. Sharp, warped patterns are teamed with classic stripes and checks that are given an irregular twist. Tailoring is soft and relaxed creating a contemporary silhouette that is still reflective of the season’s psychedelic inspiration. Expect rich patterns of florals, vintage, British and spring floral art patterns are used throughout the collection and set against functional utility elements to balance the look.
From spring the collection moves seamlessly into a summer selection that further embraces the nature of the ‘Peacock’. Staples such as printed shorts are worn with deconstructed summer blazers and soft linen separates.